Problem discovery method is a systematic way to harness the principles which determine how big innovations evolve. It takes the product features and/or detailed customer experience and finds areas where vulnerabilities exist which would ultimately become the cause for disruption of the product or service. Removing these vulnerabilities will result in a radical re-design of the product/service or even a new product/service itself.
The below are the steps for using the various components of PDM to develop the next level of product or service.
We first study the product or service in-depth and create a Comprehensive Attribution List (CAL) for the Product or Service, using Arthlex’s proprietary templates. Added to CAL, are in-depth experiences (which we call Episodes) consisting of activities, observations, incidents, phenomena, state of things from loyal customers by means of direct customer interviews, inputs from digital media or available complaints/feedback.
The data from Step 1 will form the feed for the Step 2. Problem Engine of the PDM will match each and every item of CAL, with a Problem Traits Inventory, and also assign weightages to each match. A set of Problem Statements are then formulated based on the problem traits.
Step 3 would involve the review of Problem statements discovered in Step 2 by Arthlex and Client stakeholders. This would be done so that the solution addresses the agreed issues. If needed a couple of iterations can be done based on any change realized mutually by Arthlex and Client.
The Problem traits and Problem statements finalized in Step 3 will be applied on the Solution engine of the PDM. Solution Engine would give the Solution Attributes based on product/service evolutionary principles The Solution Attributes metrics will be utilized to formulate the basic features of the solution.
Arthlex team will create the detailed Solution Sketch based on the output of Step 4 which will be presented finally to the Client. Below are the major points that the solution sketch will cover
The definition of the solution in terms of how unique and non-obvious it is.
The form of the solution (Physical or Digital or Both).
Core Functionalities of the solution idea and how each of the functions will solve the current and future problem statements unearthed in Step 2.
How will the solution look like and be used by the customers.
The solution given by Arthlex can be product, improvement or strategic initiative. For the best results, Arthlex can partner with the client to ensure effective implementation of the same as a separate project.
In case of a technology-based solution, Arthlex would design, prototype, build and rollout the complete solution.
In case of strategic initiatives, Arthlex will partner with the relevant stakeholders within the client organization to oversee the effective implementation.